Communities may be the opposite of consumers; consumers get everything mass-produced for them as individual entities, while communities take action, making more conscious choices. Groups tend to emancipate more easily than individuals and the internet is a powerful catalyzer. Since the rise of that network, the number and variety of communities has exploded, for better or for worse. Commercialization of online communities is mirrored by the revival of offline communities. Cooking together may form an important kind of collective agency.
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